An independent studio · Netherlands

Useful technology.
A better everyday life.

Coding As Creating builds AI systems, creative tools, games, and small experiences that help people learn, make, and explore.

Explore the work Work with us

Enterprise AI by trade. Product-maker by instinct. Since 2023.

Contributions to society

Knowledge and action
for everyday life.

The live Living AI Atlas and Sapling share a purpose: making useful knowledge and practical choices more accessible.

Living AI Atlas artwork with concentric paths around a landscape and the words Learn enough AI to stay human
AI understandingLive · Continually updated

Living AI Atlas

A free learning website for understanding, using, and judging AI. Its material keeps evolving as the field changes.

Explore the live Atlas ↗

Blackout Poetry Maker

Keep a few words, black out the rest, and turn a passage into a poem. Part of Hamaag.

Live tool

Before57

A digital archive exploring objects, memory, and the Iranian diaspora in Europe. Part of Hamaag.

Live archive

Research, games, published apps, and what’s in development.

Explore all work ↗

The studio approach

Start with a person.
Make something useful.

AI helps the studio move from an idea to a working version. What matters next is what people can actually do with it.

01 / Understand

Find the real need.

Who is this for? What gets in their way? Start with a specific problem and a small enough idea to test.

02 / Make

Build something tangible.

Turn the idea into a usable experience. Clear language, thoughtful interaction, and accessibility belong in the first version.

03 / Learn

Let use shape what’s next.

Put it in front of people, listen, and decide what deserves more attention. Carry the learning into the next version or the next project.

The work spans healthier lives, sustainable living, stronger communities, and clearer understanding. Some projects are commercial; others are intended to stay free.

Work together

Bring a problem.
Let’s work on it.

A practical AI project, a creative collaboration, or support for what the studio is building next.

Enterprise AI

AI implementation, agentic systems, and technical learning for teams. Start with the problem, the people using the system, and what a useful result would look like.

Talk about your project

Creative & open projects

Collaborate on a product, contribute to the Atlas, or help shape Upstander, a proposed experience for learning about antisemitism and practising safe responses. Educators, cultural organisations, designers, and community partners are welcome.

Explore a collaboration

Invest or partner

The studio has built and shipped more than a dozen products. What it needs now is marketing and business support. We’re looking for an investor and partners to build that side.

Invest & partner

Start a conversation

Let’s make
something matter.

Have an AI problem to solve, an idea to explore, or a project we could build together? Tell us about it. You can also reach us directly at: support@codingascreating.com

The best first step is a human one.

Netherlands · EuropeAI · Products · Impact