Games
Eight casual iPhone games on the App Store, and two deeper signature games, CleanCity and Narrows of Karabeth, in development.
PublishedFor investors & partners · Netherlands
The products are built.
Now they need to reach people.
Coding As Creating has designed, built, and shipped more than a dozen apps, games, and learning tools since 2023. Making products is not the bottleneck. What the studio is missing is the other half of a company: marketing, distribution, and the business side. That is where we are looking for an investor and partners.
01 / What is already built
A studio that ships.
Again and again.
Everything here was designed, developed, tested, and released by the studio, without outside capital.
- 13
- Live products — apps, games, and learning tools people can use today
- 8
- Games published on the App Store
- 6
- More in development, including two signature games
- 2023
- Self-funded since day one, supported by enterprise AI client work
Apps & AI tools
Studiola, an AI portrait app on the App Store, plus Monocut.ai, Footing, PIM, and DailyLoop at different stages.
Live & in developmentLearning & impact
The Living AI Atlas, a free and continually updated AI learning site, and Sapling, an iPhone app on the App Store for greener everyday choices.
LiveCulture & memory
Blackout Poetry Maker and the Before57 archive, part of Hamaag.
Live02 / The gap
Strong on building.
Thin on everything after.
AI made building fast. Getting products in front of the right people, and turning them into a business, still takes people and capital.
In place
Product & engineering
Idea to App Store release, repeatedly, with shared components that make each new product faster.
Design & interaction
Focused, approachable experiences across games, creative tools, and learning.
Enterprise AI expertise
AI systems, platforms, and technical learning, including course work for KodeKloud and Udemy.
Missing — where help is needed
Marketing & growth
Positioning, App Store optimisation, campaigns, content, and community, so the products people would enjoy actually find them.
Business development
Partnerships, publishers, schools and organisations, pricing, and revenue models.
Commercial operations
Market research, user feedback loops, metrics, and the discipline of deciding what to scale and what to stop.
03 / Who we are looking for
An investor.
And partners who sell.
Capital matters, but so does experience. The right partner brings both, or brings the people who have it.
Investors
Funding to hire marketing and business roles, run real go-to-market experiments, and give the strongest products room to grow.
Discuss investingMarketing & growth partners
People or agencies who know how to launch and grow consumer apps and games, and want a share in what they help build.
Partner on growthBusiness & distribution partners
Publishers, platforms, schools, and organisations who can put the products in front of the people they were made for.
Partner on distribution04 / Proposed use of capital
Spend on reach.
Not on more building.
Indicative allocation. The amount, roles, runway, and milestones would be agreed as part of a funding conversation.
Marketing, growth, and distribution40%
Business development — taking 2–3 products to market30%
Open initiatives — Atlas updates, Upstander pilot15%
Infrastructure, legal, and runway15%
A commercial team
Marketing and business roles working alongside development, so every release gets a real launch.
Two or three focused bets
Pick the products with the most promise, find a route to paying customers, and agree the evidence for scaling or stopping each one.
Support that fits the work
Investment for the commercial products; grants and institutional partnerships where free access is the purpose.
05 / Honest questions
What still
needs to be proved.
Is there proven demand?
Not yet. The published products prove the studio can build and ship. Demand, product revenue, and a repeatable route to customers are exactly what marketing and business support are meant to establish.
How will the studio stay focused?
By limiting the number of active commercial bets and setting explicit milestones for each. Breadth is useful only if it leads to decisions about where to concentrate.
How much depends on one person today?
Much of the work does. Shared components, documentation, and commercial partners would reduce that dependency. It remains a material risk at this stage.
What would an investment be in?
The intended model is investment in the studio, with an interest in its ventures. Legal structure, ownership, and any future spin-out terms need to be confirmed before an investment.
How does the free work fit?
The open initiatives support learning and community participation. Their capacity and funding need to be defined alongside commercial priorities, with grants or dedicated partnerships where appropriate.
06 / Next step
Let’s talk about
what comes next.
Interested in investing or partnering on marketing and business? Ask for a walkthrough of the work and the plans behind it. Reach us directly at: support@codingascreating.com
← Back to the studioThe best first step is a human one.